WELCOME
This is a conversation.
And now that you are here, you are a part of the conversation.
The “Decolonize The Surf” Sticker Project
There are over 400 DTS stickers embedded with QR codes, at surf breaks, surf shops, restaurants, cafés and bars in surf locales along the Cali coast from San Francisco to San Diego. They serve as a points of conversation, accountabilities, and interventions into the history and culture of surfing in California.
The QR codes on the stickers lead to the videos below.
Click on a photo to watch a video.
Donate money, surf gear, supplies, and...?
What skills do you have that would benefit these groups?
ACTION
THE POWER OF THE PEOPLE
If we want to create a truly equitable, diverse and inclusive
line-up, we need to make changes to the laws and political landscape that continue to marginalize people of color. These organizations work specifically to change public policy to ensure our beaches and oceans are safe, clean, and accessible to all.
May these films inspire you to help make sure the ocean is a place of inclusion, diversity and equity for all.
JUMP IN!
Here’s a list of magazine articles to learn more about the need for diversity and representation in surf and beach life.
“Now’s the Time for Surfers to Prove We Really Are Anti-Establishment”- Surfer Magazine
“Racism and Surfing with Selema Maskela”- Santa Cruz Waves
“Surfing Confronts Sport's Racist Past after George Floyd's Death”- NBC News
“Africans Surfed Long Before Bruce Brown Showed Up”- Surfer Magazine
“Black Surfers Reclaim Their Place On The Waves”- The New York Times
“They met in the DMs. Now they’ve sparked a movement to end racism in L.A. surf culture”- LA Times
“Six Black Surfers Throughout History You Should Know About”- Blavity
“Is surfing plagued with a racist streak?”- Huck Magazine
ABOUT
I was raised in Southern California and spent almost all my time in the ocean. As a white person, I was in a privileged position to access the beach and ocean without question or discrimination. I grew up ingesting a false narrative about the history and culture of surfing and beach life. A story that normalized and foregrounded white experience, while erasing the participation and historical impact of people of color in creating, defining, and shaping the sport of surfing. This project was borne out of a sense of anger and shame to have been part of a racialized culture that created and allowed such intolerance and divisiveness to exist, then a conviction of responsibility to participate actively addressing these issues.
We must look deeply and critically at the white washing of surf culture, its participation in perpetuating racism, and the lack of representation and inclusion that persists to this day. Will the surf community embrace the generative lessons surfing has to offer- freedom, equality, community, and respect, or will we dishonor those values, as well as our oceans and beaches, by continuing to turn a blind eye to injustice?
If surfing culture does not commit to making a real, lasting, and structural change, the echoes of racism and exclusion will continue to lie beneath the surface of the waves as a form of oceanic pollution, coastal decimation, and climate disaster, troubling our waters and poisoning our humanity.
My hope is that this project promotes a reevaluation and reckoning in white surf culture, brings greater awareness to surfers of color, scholars, activists, and creatives working to change the culture, and opens further space to reimagine the beach and ocean as places of equity, inclusion, diversity, and community.
Together, we decide where we will go from here.
Acknowledgements
I am grateful to many people for the generosity of their time, insight, inspiration, scholarship, lived experience, encouragement, critique, and correctives for helping to make this project a reality, including but not limited to:
Dr. Alison Rose Jefferson, Dr. Kevin Dawson, Beyin Abrahms, Vanessa Yeager, Kayiita Johnson, Sahfilli Matturi, Esabella Bonner, Michelle Peres, Tyler Filkins, David Mesfin, Santa Cruz Black Surf Club, Latinx Surf Club, Sofly Surf School, & Black.Surfers Inc.
Thanks to the Basha/Chemers family, Carl Erez, Professor Scott Laderman, Marianne Weems, Dr. Michael Chemers, Dr. Karlton Hestor, and Dr. Alison Rose Jefferson.
Lastly, to my life partner Colleen and our son, Aidan. Your love and support are inestimable.